C-02Service
Customer and Competitor Study
Find out whether people will pay before you buy stock, sign a lease or build a website.
We talk to 15 of the people you want as customers, look at up to five competitors and what they charge, and write up what we found. The report ends with a plain recommendation: go ahead, change something, or stop. If the answer is “not yet”, it says so.
What you get
- An interview guide written for your business and your customer
- 15 customer conversations: in person in Rundu, by phone elsewhere
- Up to five competitors visited or reviewed: what they sell, their prices, opening hours and how they find customers
- A price comparison table
- A written report with what people said in their own words, with names removed
- A recommendation: go ahead, change something, or stop
What to bring
- Who you think the customer is, and where to find them
- The price you plan to charge
- The names of competitors you already know
If you do not have something on this list, tell us. We work with what there is.
How it runs
You see the price and the scope in writing before any work starts.
Brief
We agree what you need to find out and who counts as a customer.
Guide
We write the questions. You see them before anyone is interviewed.
Fieldwork
The conversations and the competitor visits. You are welcome to join them.
Report
A written report, then a session to go through it together.
Questions this service answers
Each page has checks you can do yourself first, at no cost.
Will my business idea work?
How to find out cheaply, before you buy stock or sign a lease.
Open the questionCustomersSales are dropping
Fewer sales than before, and you are not sure why.
Open the questionFundingI need a business plan
Start with who will read it. That decides what kind of plan you need.
Open the questionHad a Business Check-up? If you book this service within 30 days of a check-up, the N$199 you paid comes off the price.
Questions about this service
Why 15 conversations?
Fifteen conversations are not a survey. They are enough to hear the same things repeated, which is the signal you need at this stage. If the answers are still all different after 15, that is a finding too: the customer has not been defined tightly enough.
Can I do the interviews myself?
Yes, and it is worth doing at least some of them, because hearing a customer first hand changes how you think. The customer interview sheet is free. People are often more honest with someone who is not the owner, which is one reason to have us do part of it.
What happens to what people tell you?
We ask permission before each conversation and say who it is for. The report quotes what was said without names or phone numbers. Notes are handled as described in ADA's Privacy Policy.
What does “from” mean in the price?
N$1,499 covers 15 conversations and five competitors in one town. More conversations, more than one town or a second customer group are quoted before work starts.
Other services
One-Year Plan
Up to three goals for twelve months, each with a number, a date and a table of actions.
OpenBusiness Plan
A written plan for a bank, a funder, a tender or your own use, built from your real numbers.
OpenCosting and Pricing
What one unit really costs you, your break-even, and a price that covers it.
OpenTell us what you are trying to decide.
You do not need a business plan to talk to us. Say what the business is, what you want from it and what is in the way. A Business Check-up costs N$199 and comes off any other service you book within 30 days.