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Q-05Direction

I want to grow but do not know what to do first

Many ideas, limited time and money, and no clear order.

In short

Growth plans fail when there are ten priorities. Choose at most three goals for the next twelve months, put a number and a date on each, and write the first action for this week.

What usually decides it

4 things to look at

  • No finish line. “Grow” has no number, so nothing is ever done.
  • Too many fronts. A new product, a new branch and a new website, all at once.
  • No order. Things that depend on each other are started together.
  • No review. Nobody checks whether the plan is still being followed.
At no cost

Checks you can do yourself

These cost nothing but time. Do them in order. If they answer the question, you do not need us.

  1. Describe twelve months from now in numbers

    Sales a month, number of customers, staff, branches. Numbers, not words such as “bigger”.

  2. Choose three goals and test each one

    Is it specific, can it be measured, can you actually reach it, does it matter to the business, and does it have a date? See How to write a goal you can measure.

  3. Break each goal into actions

    Each action gets a month and a person. Start every action with a verb that produces something: sell, build, hire, open, reduce from X to Y.

  4. Name the biggest risk for each goal

    Then write one thing that would reduce it and what you will do if it happens anyway.

  5. Put the review in your calendar now

    The same day every month. Fill in the one-page plan and bring it to that appointment.

Get a second opinion if
  • You have more than three goals and cannot choose.
  • The goals need other people, and they have not agreed.
  • You have written plans before that were not followed.
  • A partner or family member sees the direction differently.
If you want help

One-Year Plan

A plan that fits on one page, so it gets used. Three goals at most, each one measurable.

N$899

Questions

Related questions people ask

Should growth always be the goal?

No. For some businesses the right goal for the year is to be more profitable at the same size, or to depend less on the owner. A good plan starts from what you want.

What if things change during the year?

They will. A plan is revised when the facts change. That is what the monthly review is for.

Tell us what you are trying to decide.

You do not need a business plan to talk to us. Say what the business is, what you want from it and what is in the way. A Business Check-up costs N$199 and comes off any other service you book within 30 days.

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