WorksheetFree to print
Customer interview sheet
Six questions about what a customer did last time. One sheet per conversation.
Before you write
Print fifteen
One sheet for each conversation. Fifteen is enough to hear what repeats.
Choose who to ask
People who have the need now, where you plan to sell. Not friends or family.
Ask permission
Say who you are and why you are asking. Five minutes.
Write their words
Not your summary. Then lay all fifteen side by side and look for what repeats.
Prints on one A4 page. Your phone can also save it as a PDF from the print screen. Nothing you write is sent to ADA.
Ask about the last time, not about the future
Straight after the conversation
Do not ask “would you buy this?” or “do you like my idea?”. People say yes to be polite.
Tell us what you are trying to decide.
You do not need a business plan to talk to us. Say what the business is, what you want from it and what is in the way. A Business Check-up costs N$199 and comes off any other service you book within 30 days.